We’re wired to crave randomness, which is why infinite scrolls work so well....

https://www.bookmarking-maze.win/we-re-hooked-on-the-unpredictable-nature-of-our-apps-it-isn-t-just-luck-it-is

We’re wired to crave randomness, which is why infinite scrolls work so well. This piece explores how structured uncertainty fuels the attention economy