We’re moving past vanity rankings. With AI Overviews driving a 30% drop in...

https://telegra.ph/Why-Monthly-SEO-Reporting-is-Dead-Surviving-the-Age-of-Daily-Algorithm-Flux-05-04

We’re moving past vanity rankings. With AI Overviews driving a 30% drop in European click-through rates, traditional rank tracking is effectively dead. Most traffic is now zero-click, meaning your old metrics hide the real story