Traditional rank tracking is failing us. With AI Overviews active in Europe, we...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Traditional rank tracking is failing us. With AI Overviews active in Europe, we are seeing a 30% CTR drop across core markets. It is no longer about blue link position but whether you earn a spot in the AI summary