The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general
https://www.stlpr.org/sports/2023-02-10/he-gets-us-a-kansas-campaign-spent-20-million-on-super-bowl-ads-to-rebrand-jesus-christ
The campaign states it is not connected to a particular sect, encouraging people to consider Jesus through a general, open message.