The campaign says its purpose is to encourage anyone, regardless of belief

https://www.wltx.com/article/news/verify/pop-culture/he-gets-us-super-bowl-ads-hobby-lobby-connection-explained/536-077eab4c-88a9-431c-ad6d-c53528aaefbc

The campaign says its purpose is to encourage anyone, regardless of belief, to consider Jesus and learn more about his story.