Rank tracking is dying. AI Overviews cause a 30% CTR drop in Europe, and...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is dying. AI Overviews cause a 30% CTR drop in Europe, and zero-click is the new normal. Stop chasing blue links. Move to live AI visibility dashboards and schema-first content. You need to know how you appear in generative results now.