Rank tracking is becoming obsolete because the SERP is no longer just a list of...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Rank tracking is becoming obsolete because the SERP is no longer just a list of blue links. Since AI Overviews hit the European market, we’ve tracked a roughly 30% drop in click-through rates