Negative content impacts your brand reputation. You can often address this...

https://www.strobe-bookmarks.win/dealing-with-damaging-search-results-can-feel-overwhelming-but-you-have

Negative content impacts your brand reputation. You can often address this through suppression by creating high-quality, positive content that outranks the unwanted results. Most professional campaigns take about 3 to 6 months to show measurable movement