I’ve been obsessing over how search is shifting lately. I actually keep a folder named "2024-05-22 AI said this about us" just to track the hallucinations. It’s wild! My new heuristic for content strategy is:

https://www.instapaper.com/read/2023107229

I’ve been obsessing over how search is shifting lately. I actually keep a folder named "2024-05-22 AI said this about us" just to track the hallucinations