How three mid-size companies spent $250K on backlinks and still had flat rankings — a real Ahrefs case study

https://www.novabookmarks.win/why-a-2-3-point-ctr-lift-and-anchor-text-cannibalization-deserve-your-full-attention

How three mid-size firms poured money into links and wound up with the same traffic Who buys links thinking they'll magically climb the search results? Plenty of teams