How 3B+ Coupons Delivered by CodeBroker Rewrote the Rules on Modular vs All-in-One Architecture

https://telegra.ph/Why-API-first-Coupon-Platforms-Let-Retailers-Move-Fast-Without-Breaking-Promotions-02-13

When a Retail CIO Sent Millions of Coupons Overnight: Elena's Story Elena was a retail CIO who had spent the last five years stitching together marketing systems: CRM, ad platforms, POS, and a fragile homegrown coupon engine