Getting better results from a Google Ads agency starts with agreeing on shared...

https://emilianosuniquejournals.quillnesty.com/posts/how-do-i-make-sure-my-agency-optimizes-for-customers-not-form-fills

Getting better results from a Google Ads agency starts with agreeing on shared objectives, not just clicks or impressions. Set up reliable tracking before increasing spend, and review whether leads turn into real customers