Europe’s new SEO founders aren't marketers. They are builder-operators using...

https://highstylife.com/why-do-some-seo-agencies-feel-like-bootstrapped-software-companies/

Europe’s new SEO founders aren't marketers. They are builder-operators using proprietary code instead of brute-force content. By focusing on research and technical systems, they have rendered traditional agency models obsolete for modern brands.