Discontinued Rolex models often trade above retail because collectors prize...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because collectors prize their rarity and history, pushing demand—and prices—up. Insurance appraisals don’t reflect real resale value; they’re based on replacement cost, not what people actually pay