A single negative review or viral post can hit your revenue faster than you...

https://www.scribd.com/document/1016381594/The-First-48-Hours-Your-Tactical-Playbook-for-an-Online-Reputation-Scare-224712

A single negative review or viral post can hit your revenue faster than you think. But panic is your biggest enemy. When you react defensively, you often amplify the noise and destroy customer trust