5 Common Problems Businesses Face with How Google Decides Local Rankings
https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07
1) Your Google Business Profile is missing the basics Google uses to judge relevance Most “local ranking” conversations start with keywords, but the first friction point is usually your Google Business Profile (GBP)