1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand:

https://fun-wiki.win/index.php/When_technical_debt_devastates_retail_CTOs:_a_comparison_framework_for_replacing_an_aging_monolith

1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand: Hey, I totally get the part where they mentioned ad spend not always scaling linearly with sales