1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand:
https://fun-wiki.win/index.php/When_technical_debt_devastates_retail_CTOs:_a_comparison_framework_for_replacing_an_aging_monolith
1. From Lisa, a Digital Marketing Manager at a mid-sized apparel brand: Hey, I totally get the part where they mentioned ad spend not always scaling linearly with sales