1. Exactly right about the 34% CTR drop — we’ve definitely seen that dip across a few different campaigns recently. The shift in user behavior is real, especially with mobile-first users. How are you guys tweaking your targeting to combat that?

https://www.scribd.com/document/982738580/Win-AI-Overviews-in-Search-A-Practical-30-Day-Playbook-for-Sites-Facing-12-16-AI-Coverage-206707

1. Exactly right about the 34% CTR drop — we’ve definitely seen that dip across a few different campaigns recently. The shift in user behavior is real, especially with mobile-first users. How are you guys tweaking your targeting to combat that? 2