1. As someone deep in e-commerce, I’ve found simplifying checkout forms boosts conversions by at least 18%. Here’s the thing: less really is more when users are ready to buy. Has anyone tested this on mobile specifically? Curious if the impact varies by device.

https://www.strobe-bookmarks.win/how-a-3m-dtc-apparel-brand-rewrote-its-conversion-playbook-beyond-background-images

1. As someone deep in e-commerce, I’ve found simplifying checkout forms boosts conversions by at least 18%. Here’s the thing: less really is more when users are ready to buy